Australian Independent Record Label Association (AIR) celebrated 20 years of developing Australia's independent recording industry and 10 years of awards in 2015! With such a big year of achievements, Hoyne was incredibly honoured to create the identity and design promotional material for the 2015 AIR Awards.
Hoyne’s approach exemplifies AIR’s eccentric identity and independence. The rocker holding onto the black balloon, rising above and breaking away is what AIR offers Australian artists. AIR CEO Dan Nevin voiced his support for the design at the 2015 Awards.