Resonating with their audience.

Fairfax phonecall image by Hoyne Design

Fairfax needed five short videos for internal sales purposes. The videos would provide their trade audience with key insights on their readers for each of the five publications; Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times and WAtoday.


Drawing from the in-depth data provided by Fairfax, Hoyne brought each of the masthead readers to life through realistic character portrayals.

Fairfax multishot image by Hoyne Design
Fairfax Girl working at desk image by Hoyne Design
Fairfax Man reading book Image by Hoyne Design