Fare Share

A new brand raises profile for this Melbourne food charity.

One Umbrella was the original name of this charity which rescues and recycles food. They collect raw foods that can’t be used, cook them into nutritious meals and then distribute to charity organisations. One Umbrella needed a refresh.


Hoyne re-named the organisation, created the tagline ‘rescuing food, fighting hunger’ and designed a flexible identity based on oven gloves - suggesting hearty, home cooked meals and a caring, helping hand. We helped give Fare Share more presence and visibility as it carries out food rescue missions - using its vehicles as mobile billboards.

Fare Share Resucing Food Fighting Hunger Van by Hoyne Design