Great Dane

Size matters.

Great Dane Stacked Chairs image by Hoyne Design
Great Dane Great Trends Print by Hoyne Design
Great Dane Chairs and Coffee Table
Great Dane The Great Life by Hoyne Design
Great Dane The Great Life We Live by Hoyne Design
Great Dane Furniture Flyer by Hoyne Design
Great Dane Live The Great Life Chairs Image by Hoyne Design
Great Dane Women on Couch Image by Hoyne Design
Great Dane Nara by Shin Azumi Image by Hoyne Design

Great Dane Furniture was shifting their focus from vintage to contemporary Danish furniture and to celebrate its evolving product range, a campaign was required. This campaign needed to appeal to both existing and new customers.

 

One of the applications was a high impact, large-scale, sophisticated Scandinavian design magazine. Cross endorsement from prominent members of the design industry added to the brand’s credibility. Believable lifestyle images were combined with hand-sketched illustrations and images that were more theatre than still life. The magazine was so popular, customers tried to pay for copies of the free publication.

Great Dane lights brochure Image by Hoyne Design