Hudsons Coffee

A little love in every drop.

Hudsons Coffee Takeaway Coffee image by Hoyne Design
Hudsons Coffee Cafe image by Hoyne Design
Hudsons Coffee Logo by Hoyne Design
Hudsons Coffee Juices image by Hoyne Design
Hudsons Coffee Art image by Hoyne Design
Hudsons Coffee Cup of Coffee image by Hoyne Design
Hudsons Coffee Machine image by Hoyne Design

With plans to embark on a new phase of growth, Emirates Leisure Retail decided to refresh the Hudsons Coffee brand. Hoyne conducted research into coffee consumption in order to reposition the Australian franchise.

 

A campaign was created that reflected the spirit of independent cafés. A new mindset around quality and perfection is projected through the strap line: ‘A little love in every drop’. The new identity incorporates handwriting, soft ambient lighting, hand-painted graphic panels and a natural material palette.