With plans to embark on a new phase of growth, Emirates Leisure Retail decided to refresh the Hudsons Coffee brand. Hoyne conducted research into coffee consumption in order to reposition the Australian franchise.
A campaign was created that reflected the spirit of independent cafés. A new mindset around quality and perfection is projected through the strap line: ‘A little love in every drop’. The new identity incorporates handwriting, soft ambient lighting, hand-painted graphic panels and a natural material palette.