Intelligent Investor

Recalibrating a financial service brand for future growth.

Intelligent Investor Market Analysis by Hoyne Design
Intelligent Investor Website Ipad by Hoyne Design
Intelligent Investor Deposits and Bonds by Hoyne Design
Intelligent Investors Brochure by Hoyne Design
Intelligent Investor Good Buy Cruel World Billboard by Hoyne Design
Intelligent Investor Report by Hoyne Design
Intelligent Investor Brochure by Hoyne Design
Intelligent Investor Logo by Hoyne Design
Intelligent Investor Bloom In Gloom Billboard by Hoyne Design

The Intelligent Investor’s share advice service was experiencing minimal growth. Hoyne identified a disconnection between the brand’s existing style of marketing and the principles on which it was founded - honesty, transparency and performance.

 

Hoyne recalibrated the focus, clearly setting the business apart from the ‘get rich quick’ mentality of other share services. The strategy focused on communicating the Intelligent Investor’s ability to find value stock, even in bear markets. In other words, finding the positives in a negative environment.