Parramatta Square is a $2 billion development of inner city real estate in Parramatta. Hoyne developed a brand strategy for the unique space. An identity and positioning was developed for Parramatta Square that captures the modern, ambitious and warm qualities of this new space.
The identity was crafted to visually represent the area, with the space inside the 'Square' able to contain words, images and brands that will take up residence at the completed Square. Parramatta Square also lends itself to lovely interpretations of the PS abbreviation, has been used in clever, memorable and versatile messaging across many mediums.