Snooze

Sleep well ... you're welcome.

Snooze Store Branding by Hoyne Design
Snooze Look Book by Hoyne Design
Snooze Sleep Well Signage by Hoyne Design
Snooze Store Signage by Hoyne Design
Snooze Truck by Hoyne Design
Snooze Logo by Hoyne Design
Snooze Uniform by Hoyne Design
Snooze Bedding by Hoyne Design
Snooze Sleep Well Signage by Hoyne Design

The ‘Capt’n Snooze’ brand had come to be associated with cheap, low quality bedding. A total makeover was called for, transforming the brand from bedding retailer to sleep specialist.

 

Hoyne’s new logotype - emulating the ‘ZZZs’ that come with a good night’s sleep, made no reference to existing or historical elements. Overseeing the entire process, we developed the new brand identity, marketing approach, reinvigorating every element of the in-store experience.