Quartet

YIFANG GROUP

A leafy outlook.

1-1.1-Quartet
2-1.2.W.L-Quartet
2-1.2.N.R-Quartet

Quartet in Lane Cove is a stunning collection of apartments and terraces developed by prominent Chinese developer, Yifang Group, with architecture and interiors by Bates Smart and branding and marketing strategy by Hoyne. The offering itself was stunning, however the Lower North Shore’s market was saturated at the time.

 

A series of crafted CGIs were created specifically for the press ads to differentiate the Quartet product. The level of collaboration between the CGI and design teams at Hoyne to produce the marketing collateral, doesn’t exist anywhere else in the industry, and this is evident in the level of strategy and execution.

3-1.1-Quartet
5.1.2-RQuartet
5.1.2-LQuartet