The strategic campaign for Consolidated Properties’ development Yeerongpilly Green was going to draw excitement to a quiet area in Brisbane’s South. The campaign’s launch aligned with the Brisbane Open so leveraging this audience was imperative.
We created a teaser video to introduce the new community and ran it alongside an SEO campaign. The ability to shoot on a green-screen allowed us to create a strategic narrative within the architect’s vision of Yeerongpilly Green, allowing our talent to work down the unbuilt streets of the Masterplan. The Yeerongpilly Green website saw a huge jump in website visits over the week-long campaign.