The 1918 Wrigley’s Factory in Rosebery was being revived and converted to residential. The blend of the original Chicago-esque architecture by John Burcham Clamp was matched with a new aesthetic, technology and sustainable initiatives.
Industrial at its core, we took old-world robustness, and added a modern sensibility to it. Rebirthed and reinvigorated, we created elements of textural sophistication, delivering a unique and distinct branding and marketing campaign. The language was based around the innovation and history of the project with leading statements ‘Luxury living with old world soul’ and ‘A bold new character rich with heritage’.