This remarkable parcel of land in blue chip Armadale required a campaign to communicate the quality, vision and craftsmanship of this beautiful project to engage both buyers and the local community in the benefits of the development.
Armed with truly in-depth knowledge of the area and the major players, Hoyne showcased the taste, imagination and consideration inherent in Toorak Park. All collateral acknowledges the exclusivity and heritage of the area and celebrated the major leafy addition and asset the project will be for Armadale. Architectural, interior and landscape designers combined with local traders and provedores to complete this story.
Hoyne’s strategic approach re-imagined the location of Toorak Park and successfully introduced a contemporary residential precinct into one of Australia’s most tightly held and conservative neighbourhoods. Our impressive sales results on Toorak Park are a testament to Hoyne’s outstanding work.