30 Esplanade

SC LAND

Luxury homes from highly dedicated perfectionists.

SC Land 30 Esplanade Brochure Packaging by Hoyne Design
SC Land 30 Esplanade Design Image By Hoyne Design
SC Land 30 Esplanade Brochure Packaging by Hoyne Design

The duo behind SC Land takes a purist’s approach to development. Every project is exquisite and uncommon. Melbourne’s Brighton coastline will house a limited but spectacular collection of homes within groundbreaking architecture. The campaign targeted a small but significant audience with unusually high design knowledge and expectations.

 

Bespoke, crafted and expert – these are the words that describe 30 Esplanade and this was the philosophy underpinning the campaign. A spectacularly packaged set of marketing tools celebrates every single artist and craftsperson involved in the project.

 

Graphis Design Annual 2016 – Merit Award

SC Land 30 Esplanade Glass Sculpture Image by Hoyne Design
SC Land 30 Esplanade Glass Sculpture Image by Hoyne Design
SC Land 30 Esplanade Steve Clayton Rug Sample Image by Hoyne Design
SC Land 30 Esplanade Brochure Font Image by Hoyne Design
SC Land 30 Esplanade Brochure Packaging Ribbon Image by Hoyne Design
SC Land 30 Esplanade Sailing Boat Image by Hoyne Design
SC Land 30 Esplande Wave Image by Hoyne Design
SC Land 30 Esplanade Website Building Image by Hoyne Design
SC Land 30 Esplanade Website Steve Clayton Image by Hoyne Design
SC Land 30 Esplanade Brochure by Hoyne Design
SC Land 30 Esplanade Brochure Esplanade Brighton Image by Hoyne Design
SC Land 30 Esplanade Website Lance Chu and Chenghan Tan Image by Hoyne Design

I would like to pause for a moment to thank [the team] for all their dedicated efforts. Hoyne created a really beautiful package for us, [including] fine and elegant writing.

Chenghan Tan    /   SC Land Director