The duo behind SC Land takes a purist’s approach to development. Every project is exquisite and uncommon. Melbourne’s Brighton coastline will house a limited but spectacular collection of homes within groundbreaking architecture. The campaign targeted a small but significant audience with unusually high design knowledge and expectations.
Bespoke, crafted and expert – these are the words that describe 30 Esplanade and this was the philosophy underpinning the campaign. A spectacularly packaged set of marketing tools celebrates every single artist and craftsperson involved in the project.
Graphis Design Annual 2016 – Merit Award
I would like to pause for a moment to thank [the team] for all their dedicated efforts. Hoyne created a really beautiful package for us, [including] fine and elegant writing.