We were briefed to launch a boutique set of exceptionally crafted apartments at Harold Park. As a smaller and less expensive offering than previous releases, these needed to capture a new market. The challenge was to create a unique proposition that would be identifiable within the scale of the overall Harold Park development.
The project strategy ultimately targeted a younger audience of design-savvy, creative minded individuals – a market that had never shown interest in Harold Park before. We flipped the “new” Glebe notion on its head, presenting Altivolo as a part of the “old” Glebe, known for it’s eclectic vibe and artisanal residents.
Collaboratively with Hoyne we were able to create a unique identity that showcased the boutique and personal element of this release and unveil the lifestyle on offer. We sold out on the first day. An incredible success for the project.