Renzo Piano has designed three commercial buildings in the world; Sydney’s Aurora Place is one of them. A compelling campaign was required to honour the prestige and eminence of 12-year-old Aurora Place whilst competing with new, six star competitors in the market.
Hoyne introduced 3D visual technology and a web ‘app’ as vital elements in the marketing campaign of this existing architectural masterpiece. We wanted to create a platform where potential tenants could explore Aurora Place and all it had to offer by clicking into content that piques their interest. The iPad-only web application was designed for agents to provide an interactive and engaging alternative to standard leasing materials.
The Aurora Place video in the demonstration space has been awesome. The space itself is excellent and the time lapse is phenomenal.