Barrack Place is a next generation ‘A’ grade commercial tower, boutique retail and food & beverage space in Sydney’s CBD that needed a leasing campaign. A campaign that steered away from the traditional corporate approach, reflected the changing CBD landscape, inspired prospects and assisted in securing pre-commitment for the building.
Hoyne focused on the idea of bursting activity from what will become the ‘new’ geographical CBD centre; a dynamic commercial property that was a vital link with its thoroughfare that connected the finance, legal and entertainment precincts. This included language and a tone of voice that was clever but direct without having to rely on just stating “For Lease”. The composition of imagery and talent photography highlighted the connection between the building and the users in an engaging way, showing the energy, activity and life that will emanate from this location in the near future.