Bijou

MADE PROPERTY GROUP

Balmain’s new golden era.

Made Property Group Bijou Building Image by Hoyne Design
Made Property Group Bijou Brochure by Hoyne Design
Made Property Group Bijou Kitchen Image by Hoyne Design

Reinvigorated by developer MADE, the former Bijou Theatre in Balmain is being adapted to create 29 prestige apartments. The Bijou itself is a robust art deco building, well ingrained in the suburb’s history. The building’s refined lines and dramatic curves comprise an elegance and character that is hard to replicate in this day and age.

 

Hoyne’s marketing strategy paid homage to the building’s nostalgic heritage and charm. The visual language, created by Hoyne’s in-house CGI team, was reminiscent of movie credits and theatre posters from almost a century ago. The tone of voice drew cues from the building’s past life as a theatre and cinema, using statements such as ‘All of life is a stage’ and ‘A history that’s worthy of the big screen’.

Made Property Group Bijou Living Room by Hoyne Design
Made Property Group Bijou Brochure by Hoyne Design
Made Property Group Bijou Brochure by Hoyne Design
Made Property Group Bijou Logo by Hoyne Design
Made Property Group Bijou Floor Plans by Hoyne Design
Made Property Group Bijou Theartre Ticket Print by Hoyne Design
MADE Bijou Singing in the Rain Poster by Hoyne