Garden House

ICON CO

Bringing the outside in.

Icon Co Garden House Waterloo Brochure by Hoyne Design
Icon Co Garden House Front Garden Image by Hoyne Design
Icon Co Garden House Brochure by Hoyne Design

Garden House introduces verdant, exquisitely landscaped apartments to Waterloo. Our aim was to create a truly unique image amongst the blank canvas of sites in the area, express the proximity to the beautiful Waterloo Park and maximise the garden element within the communal areas and individual homes.

 

The naming and branding presented Garden House as a modern place to live where greenery is in abundance – a challenging approach in what is otherwise an industrial neighbourhood. The striking, bold campaign brought lush, Victorian-influenced design to the forefront, utilising flourishing illustrations in the brand identity and placing the essence of ‘inside out living’ front and centre.

 

2015 Sydney Design Awards – Gold Award

Icon Co Garden House Wall Signage by Hoyne Design
Icon Co Garden House Lounge Image by Hoyne Design
Icon Co Garden House Outdoor Setting Image by Hoyne Design
Icon Co Garden House Floor Plan by Hoyne Design
Icon Co Garden House Dining Table by Hoyne Design
Icon Co Garden House Reception by Hoyne Design
Icon Co Garden House Glasshouse Image by Hoyne Design
Icon Co Garden House Sales Centre by Hoyne Design
Icon Co Garden House Photo Frames by Hoyne Design
Icon Co Garden House Website by Hoyne Design

Hoyne were instrumental in our success. They positioned Garden House as a premium product and were able to engage the right audience.

James Monahan    /   Icon Co