Merrifield

MAB

Launching a new kind of city north of Melbourne.

MAB Merrifield Brochure by Hoyne Design
MAB Merrifield Brochure Girl Swimming Image by Hoyne Design
MAB Merrifield Brochure by Hoyne Design

Merrifield is the largest house and land offering in a fiercely competitive region. A campaign was required that would outperform the market in Melbourne’s northern growth corridor.

 

The campaign embraced the wealth of amenities on offer in this benchmark development with unwavering focus on the arrival of a new city north of Melbourne. The positioning, ‘Our kind of city’, provided a platform for the campaign and the launch brochure provides a detailed and powerful telling of the Merrifield vision. The sales and display suite, a key part of the launch, attracted significant media coverage.

MAB Merrifield Little Girl Image by Hoyne Design
MAB Merrifield Brochure Couple Hugging by Hoyne Design
Hoyne MAB Merrifield Brochure
Hoyne MAB Merrifield Brochure
Hoyne MAB Merrifield Brochure
Hoyne MAB Merrifield Brochure
Hoyne MAB Merrifield Brochure
Hoyne MAB Merrifield Brochure
Hoyne MAB Merrifield Brochure