Merrifield is the largest house and land offering in a fiercely competitive region. A campaign was required that would outperform the market in Melbourne’s northern growth corridor.
The campaign embraced the wealth of amenities on offer in this benchmark development with unwavering focus on the arrival of a new city north of Melbourne. The positioning, ‘Our kind of city’, provided a platform for the campaign and the launch brochure provides a detailed and powerful telling of the Merrifield vision. The sales and display suite, a key part of the launch, attracted significant media coverage.