Quartet, a harmonious development by Yifang, designed by world renowned architects Bates Smart, has set a new standard of sophisticated design and architecture in the charming, village-like community of Lane Cove.
This standout campaign had to outshine the high volume of development in the local area. We emphasised the village atmosphere of Lane Cove, its proximity to the harbor, myriad of outdoor spaces and national parks to ensure the development struck a real chord with its target audience. The campaign positioned Quartet as more memorable and prestigious than other products and highlighted the sophisticated design, superior landscaping and leafy outlooks. Made up of 237 terraces and apartments set in four buildings, centred on four streets, Quartet's name reflects its connection to the number 4. The design and eye catching CGIs take a fresh approach and the whole campaign feels spacious and harmonious, just like Quartet itself.