Swanston Central

HENGYI

An architectural beauty commanding Swanston Street.

Hengyi Swanson Central by Hoyne Design
Hengyi Swanson Central Buildings by Hoyne Design
Hengyi Swanson Central Living Room by Hoyne Design

Showcasing the creativity and vision of Elenberg Fraser and developer Hengyi, Swanston Central combines ingenuity, intricacy and beauty.

 

This luminous tower, comprising over 1000 apartments, is immersed in a global city yet open to historic streets and parklands – right in the middle of it all. Hoyne created an engaging narrative that connects the development to the centre of Melbourne; positioning it as a landmark on the civic spine of the city. The identity brought the brand story to life by referencing the Mandarin symbol for middle, which also reflects the city grid and its central spine. We also collaborated with the client to introduce a hawker market into Swanston Central. The concept offers a modern cultural consideration to what is becoming popular; a dedicated open plan space where small retail tenants can thrive and customers are offered a diverse and social eating destination.

Hengyi Swanson Central by Hoyne Design
Hengyi Swanson Central Chopsticks by Hoyne Design
Hengyi Swanson Central Tram Picture by Hoyne Design
Hengyi Swanson Central Containers Picture by Hoyne Design
Hengyi Swanson Central Food Dish Picture by Hoyne Design
Hengyi Swanson Central Residential Brilliance Has Arrived by Hoyne Design