The Burcham

Stable Group

A modern marvel with old school charm.

Staple Group The Burcham Brochure by Hoyne Design
Staple Group The Burcham Tote bag by Hoyne Design
Hoyne Staple Group The Burcham

The 1918 Wrigley’s Factory in Rosebery was being revived and converted to residential. The blend of the original Chicago-esque architecture by John Burcham Clamp was matched with a new aesthetic, technology and sustainable initiatives.

 

Industrial at its core, we took old-world robustness, and added a modern sensibility to it. Rebirthed and reinvigorated, we created elements of textural sophistication, delivering a unique and distinct branding and marketing campaign. The language was based around the innovation and history of the project with leading statements ‘Luxury living with old world soul’ and ‘A bold new character rich with heritage’.

Hoyne Staple Group The Burcham
Staple Group The Burcham Couple Image by Hoyne Design
Hoyne Staple Group The Burcham
Staple Group The Burcham Full Page Newspaper Ad by Hoyne Design
Staple Group The Burcham Window Signage by Hoyne Design
Staple Group The Burcham Brochure by Hoyne Design
Staple Group The Burcham Kitchen by Hoyne Design
Staple Group The Burcham Women In Car Image by Hoyne Design