Our client Mirvac wanted to set a new benchmark in design and quality for an apartment development in the area. While within the famous suburb of Bondi, the site was a distance from area’s biggest drawcard of the beach. The project comprised of a number of new buildings as well as the restoration of a heritage building on site.
The site benefited from numerous mature Morton Bay Figs and Norfolk Pines, which were retained and formed an integral part of the landscaped grounds within the development, which was a key strength which we used as the basis for the identity and campaign. Hoyne created a unique visual language to differentiate the campaign from all others in the market. While it was not near the beach, most apartments from the upper levels would enjoy views of the ocean. Hoyne developed an integrated campaign of differing but unified messages across online media, branded collateral, advertising, outdoor and print to support Mirvac's marketing strategy.
The success of The Moreton brand and marketing was evident by the high number of qualified registrations of interest.