The Quay

AUSBAO

A once-in-a-lifetime opportunity that captured the media’s attention.

Ausbao The Quay Haymarket Brochure by Hoyne Design
Ausbao The Quay Haymarket Brochure by Hoyne Design
Ausbao The Quay Haymarket Wall Signage by Hoyne Design

Premium positioning that leveraged the award-winning design and the rich heritage and cultural diversity of the surrounding neighbourhood, was the platform for this successful campaign.

 

Hoyne delivered all aspects of the campaign, from branding to collateral. We built a cohesive proposition that clearly articulated the exclusivity of the offering. This was a story that clearly resonated. The campaign achieved over 80% sales on the first release day.

Ausbao The Quay Haymarket Billboard by Hoyne Design
Ausbao The Quay Haymarket Sales Centre Table Branding by Hoyne Design

We are also very impressed and it does take a lot to impress us! This project in every way, has certainly raised the bar for all future residential projects.

Nelson Silva    /   Coffey Projects Project Director