Thornton Central

FIRST POINT PROJECTS & ST HILLIERS

Changing the face of Penrith.

First Point Projects St Hilliers Thornton Central Brochure by Hoyne Design
First Point Projects St Hilliers Thornton Central A Taste of Things to Come bag by Hoyne Design
First Point Projects St Hilliers Thornton Central Destined for Greatness 1819 Penrith NSW Branding by Hoyne Design

Thornton is a new community that will totally change the face of Penrith. Our objective was to create a brand identity and campaign concept that would elevate the development from the standard marketing, which the audience have come to expect. We embraced the idea of ‘rural meets urban’, we communicated with friendly language and we created imagery that was stylish but down-to-earth.

 

The identity was created based on the idea that we would emphasise the last two letters of ‘ON’. These positive messages enabled us to create a particular tone that conveyed many of the attributes of living in this location, for example; ON the money, ON home turf, ON your bike. An additional suite of logos were created as graphic devices to articulate other compelling messages, such as ‘Destined for Greatness’, ‘The Future of Western Civilisation’ ‘Find Choice at Thornton’ and ‘Live it up – Social Powerhouse’. We changed the way people thought about living in Penrith, exciting people about what was to come with messages like ‘this is the start of something big’. The language was strong across the marketing campaign and it engaged buyers to connect and buy into the vision. How sure are we? People lined up to buy, and even at the most premium prices the area had ever seen, each stage sold out quickly.

First Point Projects St Hilliers Thornton Central 27 T 50 Image by Hoyne Design
First Point Projects St Hilliers Thornton Central Brilliant Pasts make for Fabulous Futures brochure by Hoyne Design
First Point Projects St Hilliers Thornton Central Sales Pavilion Signage by Hoyne Design
First Point Projects St Hilliers Thornton Central Cosmopolitian Living in the heart of Penrith Billboard by Hoyne Design
First Point Projects St Hilliers Thornton Central World Champion Penrith Speedway Tshirt Image by Hoyne Design
First Point Projects St Hilliers Thornton Central Website Image by Hoyne Design
First Point Projects St Hilliers Thornton Central Website Register Now page image by Hoyne Design
First Point Projects St Hilliers Thornton Central Hoarding Signage by Hoyne Design