Tullamore

MIRVAC

Outstanding living awaits.

Mirvac Tullamore Logo Leather Print by Hoyne Design
Mirvac Tullamore Golf Park Image by Hoyne Design
Mirvac Tullamore They Say Time is a Luxury Poster by Hoyne Design

From country estate to renowned golf course, Tullamore has played a significant role in Doncaster for over 160 years. Now being developed into a unique 800 home residential community by Mirvac, the 47-hectare project needed a strong identity that would reflect the significance and elegance that the new development will retain.

 

The campaign leveraged the exceptional natural surrounds, prestige golf club setting and premium product, positioning Tullamore as an urban sanctuary. The identity is distinct but understated, an elegant monogram that draws from the site’s heritage, supported by powerful landscape imagery. After a two-day launch, all 195 properties from the first release were sold. Mirvac secured more than $160 million in sales from the launch and now have plans to fast track the second stage release.

Mirvac Tullamore Brochure People Give a Place its Character Image by Hoyne Design
Mirvac Tullamore Brochure Mirvacs Talent Image by Hoyne Design
Mirvac Tullamore Chair Image by Hoyne Design
Mirvac Tullamore Coffee Cup Branding by Hoyne Design
Mirvac Tullamore Umbrella Branding by Hoyne Design
Mirvac Tullamore Serve of Fries Image by Hoyne Design
Mirvac Tullamore Bag branding by Hoyne Design
Mirvac Tullamore Brochure by Hoyne Design
Mirvac Tullamore Water Bottles Branding by Hoyne Design
Mirvac Tullamore Golfcourse Image by Hoyne Design