Turn4

INVESTA

A bird’s eye view creates a unique sales tool.

Investa Turn 4 Industrial Estate Brochure by Hoyne Design
Investa Turn 4 Industrial Estate Brochure by Hoyne Design
Investa Turn 4 Industrial Estate Helicopter Signage by Hoyne Design

With plenty of available stock still remaining after 7 years in the market and conversion rates completely stalled, Hoyne was engaged to review the sales and marketing strategy of Turn4.

 

A detailed strategic assessment of the site and competition revealed a key insight – buyers needed to see Turn4 from the air to fully appreciate its size and tangible benefits. ‘Get a bird’s eye view of the Southwest’s best industrial state’ became the core proposition for the campaign, with prospective buyers offered a helicopter ride to clearly view the scale and potential of the estate. 

Investa Turn 4 Industrial Estate Billboard by Hoyne Design
Investa Turn 4 Industrial Estate Billboard by Hoyne Design
Investa Turn 4 Industrial Estate Billboard by Hoyne Design

Repositioning Turn4, a 25.6-hectare industrial estate, resulted in extensive media coverage and achieved 100% sell out within the year.