Gillieston Heights in NSW’s Lower Hunter is firing amidst new infrastructure and industry growth. Communities by Australia’s biggest developers are constantly being introduced to the market – Wallis Creek needed a strikingly different campaign.
Vigorous research through all channels, including extensive visits to the district, underpinned our approach. A genuine, ‘no bull’ message, concentrating on down-to-earth living in a genuinely thriving region, was created. By representing both the beauty and lifestyle of Wallis Creek alongside facts about growth and infrastructure, we produced a campaign of breadth to engage owner-occupiers and investors alike.
The branding and marketing for Wallis Creek has set a new benchmark for our company.