With more than half of Sydney’s population anticipated to be living in the Western Suburbs within next 25 years, Parramatta is under transformation. Major new public infrastructure projects in and around the CBD, improved transport links and significant residential development will see the population change in both size and character over the next decade.
EcoWorld’s is leading the charge in response to this change with a new 397 apartment development designed by world renowned architects Woods Bagot.
Offering a new level of sophisticated living in the area, a brand and marketing campaign was required that clearly communicated this renaissance in the West. The name West Village was chosen for its reference to the affluent Manhattan suburb, renowned for dining, shopping and beautiful tree-lined streets, and positioned this as a world-class destination while providing a subtle insight into the lifestyle on offer.
Hoyne also recommended that the ground floor retail / F&B be curated early to further support the residential marketing campaign and worked with EcoWorld to engage gourmet providores Salt Meats Cheese and highly regarded Malaysian restaurant Chinta Ria.