Championing growth and performance in South Sydney

Challenge

29 Bourke Road, Alexandria is a purpose-built commercial building with all the charm, space, flexibility and dynamic energy of a warehouse — but with the modern, low-maintenance inclusions of a brand-new space.

Alexandria suffers from a negative perception that it is isolated and industrial. In reality, Tipalea’s site is just a 10 minutes walk from Green Square, an area set for significant growth over the next twenty years, and adjacent to Perry Park, a lush urban oasis.

Our challenge was to educate a commercial audience about Alexandria’s evolution into an exciting and a commercially viable location for their business and workers.

Approach

The solution strikes the market with a vibrant, energetic and progressive vision of an office building.

The brand positions the project at the forefront of growth in the area, enabling Alexandria’s bright future to be attainable today. With a focus on the work lifestyle that 29 Bourke Road delivers, communications educate potential occupants about the benefits of the location; this is an intelligent, dynamic and commercially smart alternative to the already overcrowded CBD.