THE BEATING HEART OF SYDNEY

PROJECT

A sellout blend of heritage and modern amenity in the beating heart of Sydney, 50 Bayswater Rd is a development of 19 apartments in Rushcutters Bay by Fiducia Property Group, with luxury interiors by Daniel Boddam.

APPROACH

Hoyne worked with the client to position these elegant residences, which blend heritage with modern amenity, as sophisticated sanctuaries located in the beating heart of Sydney. The creative and photography focused on close-up details and behind-the-scenes views of city life to evoke the feeling that potential buyers were gaining access to an intimate, exclusive world.

RESULTS

The development achieved instant market success, with 15 out of the 19 apartments selling over the launch weekend.