MADE Property Group | Bijou
Reinvigorated by developer MADE, the former Bijou Theatre in Balmain is being adapted to create 29 prestige apartments.
Services
- CGI
- Place Branding
- Property Marketing
PROJECT
The Bijou itself is a robust art deco building, well ingrained in the suburb’s history. The building’s refined lines and dramatic curves comprise an elegance and character that is hard to replicate in this day and age.
SOLUTION
Hoyne’s marketing strategy paid homage to the building’s nostalgic heritage and charm. The visual language, created by Hoyne’s in-house CGI team, was reminiscent of movie credits and theatre posters from almost a century ago. The tone of voice drew cues from the building’s past life as a theatre and cinema, using statements such as ‘All of life is a stage’ and ‘A history that’s worthy of the big screen’.
All Projects
Close X- 1 Denison
- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Real Properties