889 Collins St Lendlease Hoyne

INTRODUCING INTELLIGENCE AND INDIVIDUALITY TO VICTORIA HARBOUR

Lendlease | 889 Collins St

Hoyne played to and celebrated Docklands' strengths, with a campaign designed to appeal to a sophisticated offshore market.

Services
  • Place Branding
  • Property Marketing
Challenge

Hoyne was tasked with the challenge of repeating the success of 888 Collins St. 889 Collins St will add chic, architectural living to what is now seen as a cosmopolitan waterside community at Victoria Harbour.

Approach

Our design for 889 Collins focused further on the concept of transformation. The campaign aligned the world-acclaimed architecture from Koichi Takada with the new lifestyle on offer, all in one of the modern world’s most celebrated cities.

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