JONES LANG LASALLE | Aurora Place
Using 3D visual technology to illuminate Renzo Piano's masterpiece.
Services
- Place Branding
- Property Marketing
CHALLENGE
Renzo Piano has designed three commercial buildings in the world; Sydney’s Aurora Place is one of them. A compelling campaign was required to honour the prestige and eminence of 12-year-old Aurora Place whilst competing with new, six-star competitors in the market.
APPROACH
Hoyne introduced 3D visual technology and a web ‘app’ as vital elements in the marketing campaign of this existing architectural masterpiece. We wanted to create a platform where potential tenants could explore Aurora Place and all it had to offer by clicking into content that piques their interest. The iPad-only web application was designed for agents to provide an interactive and engaging alternative to standard leasing materials.
Related Projects
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Cleveland & Co
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Henley
- Hudsons Coffee
- ICD Property
- Jack Road
- Kew Bondi
- Kings Lane
- Lascelles
- Light House
- Little Green
- Lumiere
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Northshore
- Oliver Hume
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank
