Parramatta City Council | City of Parramatta
We created a new brand identity that reflected Parramatta's transformation.
Services
- Branding
- Place Branding
CHALLENGE
With a flurry of developments and renovations in the pipeline, Parramatta City is undergoing a transformation. A far-reaching and dynamic message to attract the emotional and commercial investment was required to help drive Parramatta into the future.
APPROACH
The new brand identity boasts a more impactful use of colour, harnesses the ‘future generation’ concept more actively, and, with a new ‘+’ symbol, more effectively communicates the fact that Parramatta is a city with so much more to offer.
Related Projects
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank
- Rivermakers
- Scout
- Shoreline
