BRANDING THE NEXT GENERATION CBD

CHALLENGE

With a flurry of developments and renovations in the pipeline, Parramatta City is undergoing a transformation. A far-reaching and dynamic message to attract the emotional and commercial investment was required to help drive Parramatta into the future.

APPROACH

The new brand identity boasts a more impactful use of colour, harnesses the ‘future generation’ concept more actively, and, with a new ‘+’ symbol, more effectively communicates the fact that Parramatta is a city with so much more to offer.