Raising the benchmark in Victoria Harbour

CHALLENGE

Designed by award-winning architects Bates Smart, Collins Wharf is a collection of 311 apartments and 10 terrace-style homes with dual views of Victoria Harbour and the Yarra River.

APPROACH

Our strategy identified that the Collins Wharf residential towers would compete with similar CBD-based developments, therefore the campaign had to own a unique point of difference. The luxury on-site amenity was leveraged to position the precinct as a compelling living alternative to the city, and the identity aligns with luxury brands to attract and resonate with the target market.

RESULTS

Collins Wharf was introduced to the Australian market earlier this month and is 85% sold.