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BRINGING THE OUTSIDE IN

Icon Co | Garden House

Garden House introduces verdant, exquisitely landscaped apartments to Waterloo.

Services
  • Place Branding
  • Property Marketing
CHALLENGE

Our aim was to create a truly unique image amongst the blank canvas of sites in the area, express the proximity to the beautiful Waterloo Park and maximise the garden element within the communal areas and individual homes.

APPROACH

The naming and branding presented Garden House as a modern place to live where greenery is in abundance – a challenging approach in what is otherwise an industrial neighbourhood. The striking, bold campaign brought lush, Victorian-influenced design to the forefront, utilising flourishing illustrations in the brand identity and placing the essence of ‘inside out living’ front and centre.

RESULTS

Garden House sold out within six weeks and achieved a price per square meter record for the suburb, which was 15% more than the client anticipated.

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