Icon Co | Garden House
Garden House introduces verdant, exquisitely landscaped apartments to Waterloo.
Services
- Place Branding
- Property Marketing
CHALLENGE
Our aim was to create a truly unique image amongst the blank canvas of sites in the area, express the proximity to the beautiful Waterloo Park and maximise the garden element within the communal areas and individual homes.
APPROACH
The naming and branding presented Garden House as a modern place to live where greenery is in abundance – a challenging approach in what is otherwise an industrial neighbourhood. The striking, bold campaign brought lush, Victorian-influenced design to the forefront, utilising flourishing illustrations in the brand identity and placing the essence of ‘inside out living’ front and centre.
RESULTS
Garden House sold out within six weeks and achieved a price per square meter record for the suburb, which was 15% more than the client anticipated.
Related Projects
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Cleveland & Co
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Henley
- Hudsons Coffee
- ICD Property
- Jack Road
- Kew Bondi
- Kings Lane
- Lascelles
- Light House
- Little Green
- Lumiere
- Maestro
- Maroochydore
- Merrifield
- MLC
- Montefiore
- Northshore
- Oliver Hume
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank
