A LITTLE LOVE IN EVERY DROP

Hudsons Coffee | Hudsons Coffee

Creating an independent spirit that refreshed Hudsons Coffee brand.

Services
  • Branding
  • Place Branding
PROJECT

With plans to embark on a new phase of growth, Emirates Leisure Retail decided to refresh the Hudsons Coffee brand. Hoyne conducted research into coffee consumption in order to reposition the Australian franchise.

APPROACH

A campaign was created that reflected the spirit of independent cafés. A new mindset around quality and perfection is projected through the strap line: ‘A little love in every drop’. The new identity incorporates handwriting, soft ambient lighting, hand-painted graphic panels and a natural material palette.

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