Hoyne Property Marketing


LJ Hooker | Kings Lane

A commercial space was being transformed into nine terrace homes.

  • Place Branding
  • Property Marketing

Our objective was to inspire potential homebuyers with the idea of their own private doorway into Darlinghurst, and to communicate the rarity of a contemporary terrace house in an inner-city location.


A bold brand mark was inspired by the name, ‘Kings Lane’, and brought to life with a return to the cast-iron, antique doorknockers of centuries past. Updated with a minimalistic, geometric aesthetic – it served as a reminder that these are individual addresses with front doors to the street. The hero brochure also captured the vibrant atmosphere and environment of Darlinghurst – using minimal copy and instead choosing to focus on beautiful location photography.


"Hoyne are more than just a clever brand agency. They are commercially minded and were fixated on us achieving the highest profit possible."

Adam Davis, Liverpool Street Holdings 
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