LJ Hooker | Kings Lane
A commercial space was being transformed into nine terrace homes.
Services
- Place Branding
- Property Marketing
CHALLENGE
Our objective was to inspire potential homebuyers with the idea of their own private doorway into Darlinghurst, and to communicate the rarity of a contemporary terrace house in an inner-city location.
APPROACH
A bold brand mark was inspired by the name, ‘Kings Lane’, and brought to life with a return to the cast-iron, antique doorknockers of centuries past. Updated with a minimalistic, geometric aesthetic – it served as a reminder that these are individual addresses with front doors to the street. The hero brochure also captured the vibrant atmosphere and environment of Darlinghurst – using minimal copy and instead choosing to focus on beautiful location photography.

"Hoyne are more than just a clever brand agency. They are commercially minded and were fixated on us achieving the highest profit possible."
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
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- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank