World-class city living

Frasers Property | Lumiere

Showcasing world class city living in the heart of Sydney's CBD.

  • Place Branding
  • Property Marketing

Hoyne was approached to market the remaining six of eight Lumière Sky Penthouses, situated over levels 54 to 56 within the Foster + Partners-designed building. These tri-storey residences were priced between $2.7M and $7.5M and boasted diverse views and features.


We recommended hosting private appointments in Hong Kong, Shanghai, Singapore, Kuala Lumpur and Bangkok for this South East Asian audience and produced six individual, large format brochures to showcase each home. A five-minute animated CGI and genuine footage film was produced which outlined the entire Regent Place experience, which then led to a more detailed journey within the sky home.

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