THE MASTER CRAFTSMAN AT HAROLD PARK

CHALLENGE

Maintaining interest and excitement in a project at its fourth stage of release was the challenge Hoyne rose to when launching Maestro into the market. 

APPROACH

A maestro is a master craftsman. ‘The art of living’ became the positioning, enhanced by hand illustrations and watercolour treatments. The creative became a living brand by painting each Maestro release in a slightly different way to the next, be it colour, style or amount of paint. Focusing on the unique landscaped internal courtyard, we used language and illustrations to show how unique life at Maestro will be.

RESULT

Natasha Ryko, Mirvac’s Marketing Manager for NSW Development commented that “We want to congratulate the whole Hoyne team for the outstanding job you have done in regards to Maestro. From the initial presentation through to roll out of the design, they completely understood our brief and executed our requirements perfectly”.