MAB | Merrifield
Merrifield is the largest house-and-land offering in a fiercely competitive region.
Services
- Place Branding
- Property Marketing
CHALLENGE
The requirement was to create a campaign that would lead to this development outperforming the market in Melbourne’s northern growth corridor.
APPROACH
The campaign embraced the wealth of amenity on offer in this benchmark development, with an unwavering focus on the arrival of a new city north of Melbourne. The positioning, ‘Our kind of city’, provided a platform for the campaign – and the launch brochure provided a detailed and powerful story of the Merrifield vision.
RESULTS
The sales and display suite, a key part of the launch, attracted significant media coverage.
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