GPT | MLC
Marketing the historic MLC Centre.
Services
- Place Branding
THE PROJECT
With a major redevelopment underway for the historic MLC Centre, Hoyne was commissioned to create a brand communications project for the food court. The campaign also extended to a series of marketing materials to engage visitors and locals during the ongoing process.
APPROACH
Hoyne defined the key messages and visual language to inform customers about exciting new retailers and to promote existing businesses. The modular design had to be flexible as the development activity evolved. The large format imagery created a visually striking message and was coupled with bold headlines like ‘Plucked & Wrapped’, ‘Squeezed & Blended’ and ‘Chopped & Tossed’, each describing the food court offering. Environmental signage both inside and outside also engaged the retail aspect of the MLC Centre. The single expression statement, ‘Enduring Style. Renewed MLC Centre coming soon’, was placed front and centre.
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank