Fragrance Group | Premier Tower
Premier Tower has been designed by Elenberg Fraser to be Melbourne's most progressive architectural statement.
Services
- Place Branding
- Property Marketing
PROJECT
Prominently positioned adjacent to the city’s most thriving transport interchange, and comprising retail, office space, hotel rooms and apartments – the entire Premier Tower precinct is designed to be a self-sustaining development with stunning appeal.
APPROACH
Hoyne completed the branding, including naming and strategy, for the development. Labelled as an architectural ‘first of its kind’, the branding for Premier Tower reflected the innovative thinking and principles on which the building was designed. The marketing collateral embellishments were modelled around the unique form with linear-shaped embossed cuts, metallic inks and mirrored finishes throughout. Premier Tower is visually different to anything on the Melbourne skyline, and this was reflected in the international press it received.
Related Projects
All Projects
Close X- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Cleveland & Co
- Collins Wharf
- Epicure
- Fashion Spree
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Henley
- Hudsons Coffee
- ICD Property
- Jack Road
- Kew Bondi
- Kings Lane
- Lascelles
- Light House
- Little Green
- Lumiere
- Maestro
- Merrifield
- MLC
- Northshore
- Oliver Hume
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank
- Scout
- Shoreline
- Signature
- Swanston Central
