Real Properties | Real Properties
A company of experienced market-leading professionals, Real Properties act as champions for clients, understanding their needs and sharing their goals.
Services
- Branding
CHALLENGE
Hoyne’s assignment was to name, brand and position the agency and create a brand mark that was simple, smart and authentic; reflecting their position as a customer experience oriented business, focussed on maintaining long term relationships. The project was characterised by two key challenges: firstly, how to differentiate the agency in an already crowded marketplace full of competitors; secondly, how to position Real Properties as a transparent authentic and egoless company in an industry that often is perceived to be exactly the opposite.
APPROACH
We positioned Real Properties as an agency that is run by real people, who create real results and build real partnerships. They are not egotistical, political or Machiavellian – often the stereotypical perception of property agents.
The name Real Properties encompasses the authentic ‘real’ values that the brand stands for, as well as ensuring the industry focus is immediately evident.
RESULTS
Response to the launch of Real Properties has been exceptionally positive. Since launching the company has grown from a 2-man operation to a 6-person business within the space of 6 months. Real Properties now has offices in both Sydney and Melbourne.
All Projects
Close X- 1 Denison
- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Coffs Harbour Jetty Foreshore
- Collins Wharf
- Epicure
- Everton Plaza
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kinley
- Lake Macquarie
- Lascelles
- Little Green
- Lumina
- M by Montefiore
- Made Property
- Maroochydore
- Melbourne Airport
- Merrifield
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parkline Place
- Parramatta Square
- Peninsula Grange
- Pienza
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Quay
- Real Properties
- Richmond Rose
- Riverbank
- Rivermakers
- Rouse Hill Town Centre Place Visioning®
- Scout
- Shoreline
- Signature
- Smiths Lane
- SuiteX