Little Projects | Signature
Signature is a development of 263 apartments by Little Projects, on Australia’s Gold Coast.
Services
- Place Branding
- Property Marketing
Challenge
As Little Project’s first entry into the Queensland market, this was a legacy project that would set the standard for all their future developments. The campaign had to overcome the negative perceptions of the Gold Coast area as Australia’s Las Vegas, and Broadbeach’s associations with the slightly seedy nearby Surfers Paradise.
Approach
Signature, as the name suggests, embodies the distinct character of Broadbeach lifestyle and its status of a legacy project that flies the flag for Little Projects. The campaign successfully painted a new vision of the Gold Coast, reframing the location as a sophisticated lifestyle destination.
Results
Following a successful launch in late 2017, Signature’s sales remain strong with high numbers of enquiries from our target market of owner-occupiers.
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank