A SELL-OUT DEVELOPMENT WITH MANHATTAN STYLE LUXURY

PROJECT

Made up of 180 one-, two- and three-bedroom apartments, this residential tower in North Sydney, by developer Yuhu Group, encourages residents to be a VIP in their own home.

APPROACH

Campaign strategy identified the target market as young and affluent, with mix of local owner occupiers and offshore investors. Our CGI team bough the luxurious interiors and views of the harbour to life. The comprehensive concierge service, gym, restaurants and room service were all leveraged to set The Miller apart and create the image of a sophisticated sanctuary where your every need is taken care of.

RESULTS

The campaign successfully engaged the desired target markets and the first release, which included four top-floor penthouses, sold out within the first weekend of going to market.