A ST KILDA ICON

The Prince Hotel | The Prince Hotel

A brand rich and classic in character.

Services
  • Place Branding
CHALLENGE

The high-profile renovation of The Prince Hotel in St Kilda required the creation of a brand identity, stationery, signage and collateral for both the boutique accommodation and the fine-dining restaurant, Circa.

APPROACH

Hoyne’s solution was to create a brand that was rich and classic in character to reflect the hotel’s personalised approach. To suit Circa’s exotic but minimalist interior, a loose and flowing design was created for use on the restaurant’s collateral.

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