Oliver Hume | The Principal
The Principal, an iconic development by Oliver Hume Property Funds, sits on one of Melbourne's grandest boulevards, Flemington Road.
Services
- Place Branding
- Property Marketing
CHALLENGE
Comprising 162 one-, two- and three-bedroom apartments, and two penthouses, over 15 levels – this development makes a definitive statement in urban luxury and tailored living. With a high volume of emerging local and CBD competition, a campaign was required to distinguish this development as a more prominent and prestigious product in the Melbourne luxury market.
APPROACH
The name, The Principal, was inspired by the iconic architecture and the coveted location in a historic pocket of Melbourne’s esteemed academic heart. The campaign highlighted the personalised and discreet concierge and lifestyle services to position this as the foremost address for those with an active, busy lifestyle.
RESULTS
The aspirational campaign successfully appealed to both local and offshore markets and ensured The Principal’s position among the highest ranks of Melbourne’s new developments.
All Projects
Close X- 29 Bourke Road
- 30 Esplanade
- 50 Bayswater
- 555 Collins
- 60 Bathurst
- 888 Collins St
- 889 Collins St
- Absolute Putney Hill
- Albion Exchange
- Altivolo
- Arkadia
- Atelier
- Aurora Place
- Barrack Place
- Bijou
- Boheme
- City of Parramatta
- Clarion
- Cleveland & Co
- Clifton & Central
- Collins Wharf
- Epicure
- Everton Plaza
- Fashion Spree
- Flavour Fest
- Frasers Property Corporate Campaign
- Garden House
- GEON
- George & Allen
- Goodman Alexandria
- Grace
- Harold Park
- Harriette
- Henley
- Horizon 3023
- Hudsons Coffee
- ICD Property
- Incore
- Jack Road
- Jam Factory
- Kew Bondi
- Kings Lane
- Kinley
- Lake Macquarie
- Lascelles
- Light House
- Little Green
- Lumiere
- Lumina
- M by Montefiore
- Maestro
- Maroochydore
- Merrifield
- MLC
- Moonee Valley Park
- MQX
- Northshore
- Oliver Hume
- Oxford Agency
- Parramatta Square
- Peninsula Grange
- Point Cook Shopping Centre
- Prahran Square
- Premier Tower
- Putney Hill
- Quartet
- Real Properties
- Riverbank