SOPHISTICATION, RESPECT AND INTELLIGENCE

Australian Unity | The Residences, Bondi

Sophistication, respect and intelligence connects with today's demanding retirees.

Services
  • Place Branding
  • Property Marketing
CHALLENGE

Australian Unity (AU) was keen to break out of traditional retirement living marketing for these high-end Bondi apartments. The audience would be well-off, accomplished and highly individual. AU required tools that spoke eloquently, elegantly and persuasively to highly discerning over 55s.

APPROACH

Commencing a long-term relationship with this very progressive client, Hoyne put private passions, life achievements and sophisticated entertainments on equal par with luxury amenities and services.

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